LinkUp - Where People Meet & Greet
LinkUp bridges digital discovery and offline connection, helping users find local events, explore social clubs, and connect with nearby people who share their specific hobbies and interests.
Discovery phase
LinkUp addresses social isolation by helping people transition from online interaction to real-world community engagement in local areas like Toronto and surrounding municipalities. By examining user personas across diverse backgrounds, such as young professionals like Ron Lyod (29), active athletes like Steve Joi (27), and students like Raj Sharma (24)—the discovery process reveals a strong need for hyper-local activity matching beyond typical social networks. The app’s core value proposition relies on bridging online profiles with physical meetups, using location-based discovery to pair users through shared hobbies, interests, and event participation.
Ideation Development
The product development centers on an intuitive flow starting with user onboarding (Name, Email, Gender, Birth Date) and personalized welcome screens. The interface features visual "Vibe Check" profile cards displaying individual interest tags, an interactive GPS map pinpointing local hubs, and dedicated event feeds for browsing details, attendee counts, and single-tap RSVPs. Key MVP priorities focus on seamless event bookmarking, automated RSVP receipts, and saved activity wishlists to foster safe, spontaneous, and meaningful offline connections.
UI/UX
Visual Identity
User Flow
Problem & Solution Statement
Many individuals struggle to build meaningful, real-world social connections in their local communities, often feeling isolated despite active online presence. Existing social platforms prioritize purely virtual interactions or generic event listings that lack personalization, making it difficult for people—especially young professionals, students, and newcomers to find like minded individuals who share their specific hobbies and interests nearby
LinkUp bridges the gap between digital discovery and real-world community engagement by providing an intuitive, hyper-local social platform. Through interactive "Vibe Check" interest profiles, geolocation-based mapping, and seamless event RSVP tracking, LinkUp allows users to easily discover nearby social clubs, attend local events, and form authentic offline connections with people who share identical hobbies.
Visual Exploration
