Vito - Vitality Optimized
VITO Effervescent Tablets offer rapid absorption and convenient daily nutrition—simply dissolve in water for a refreshing.
Discovery phase
Rather than diving straight into visuals, I prioritized understanding health-conscious consumers and their wellness routines. Through market analysis, competitor packaging audits, and user research, I uncovered key insights that shaped the brand's creative direction. This research-driven approach ensured the final identity and packaging were both purposeful and impactful in a crowded market.
Ideation Development
With a strong understanding of health-conscious consumers and the wellness market context, multiple design directions were explored through mood boards, visual concept sketching, and color exploration sessions. This early ideation phase helped bridge the gap between initial consumer research and final design execution, ensuring seamless alignment with the brand’s focus on natural vitality and modern simplicity.
Visual Identity
Brand Strategy
User Flow
The logo combines geometric typography with a leaf emblem integrated into the letterform, symbolizing wellness, natural vitality, and growth. The clean, rounded logotype communicates modern simplicity, while the accompanying tagline "Vitality Optimized" reinforces the brand’s commitment to health and functional performance.
To ensure flexibility across different media, the logo is designed in adaptable horizontal and vertical lockups with custom colorways. The green palette represents fresh, botanical qualities, while the deep berry tone conveys rich flavor and vibrancy, allowing seamless application across diverse packaging layouts and digital channels.
Problem & Solution Statement
The Leaf on the top of the logo should be consider as the reference for measurement.
2x amount of the space should be the exclusion zone. It is prohibited to use any sort of artwork, typography or any other graphical artifacts between this 2x exclusion zone.
Packaging & Mockup
The vibrant product packaging designs feature sleek rectangular boxes and cylindrical containers with bold, modern typography and color-coded branding. Highlighting key ingredients like fresh green apples and ripe strawberries, the visual concepts use rich color blocks and dynamic fruit imagery to reflect each flavor profile, emphasizing freshness, vitality, and health-focused appeal.
